Over at the Gravitational Marketing Blog Jimmy & Travis discuss why it’s a waste of money trying to be cute in your marketing. I agree that the big companies with more money than brains can afford to play silly branding game. Us small business owners have to be smart with our marketing dollars.
That is why it’s not a good strategy to follow what big business does.
You can read more about it at their blog.
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I agree that we can’t afford to do the big things like hire a search engine expert and make our products align with their own branded image. But the companies that seem to be able to afford this really helps them in the long run.