Three window cleaning jobs booked in one day… two from the same flyer.
Flyers are great because they get passed around. And I encourage people to pass the flyer telling them they can share the coupons. What I found is people get to bring their friends in on a good deal. This lets customers look good to their friends… but you get to benefit from social proof. What is social proof? People will be more likely to use a window cleaning company if they see other people using a window cleaning company. My customer passes my flyer on to her friend, and the friend thinks that my customer wouldn’t give her the flyer if my window cleaning was not worth recommending. That is social proof.
Let me know your thoughts,
Keith
P.S. If you would like to read more about social proof check out Robert Cialdini’s book Influence: The Psychology of Persuasion
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Good information. Using a flyer in a warm market (given to a current client) allows you to be very simple. All you need is a little information, a picture or 2, and the rest comes from the referral of your customer. Leave a few flyers with them, they can pass it around. Good stuff!
I agree that the social proof is the greatest advertising because its free and most effective. That’s why when I finish a residential window washing, I knock on a couple neighbors doors and explain to them how I just washed their neighbors windows for “x” dollars and how they liked my service. Really helps instead of “cold knocking.”