This weekend my wife was watching HSN and I sat down on the couch to watch with her… I was bored!

However my marketing radar went off about 2 minutes into the segment. They are master marketers… Watch when you have some time for a free sales seminar. They were pitching, presenting and closing. It was awe-inspiring. They have a little counter showing how many units are selling. When they say or show something that hits the right buttons… the numbers start to jump. And the host will immediately repeat whatever caused the spike.

What happen next really made me salivate from a pure marketing viewpoint. Up in the right hand corner pops up an icon that said select here to order. I was stunned… I picked up the remote control and pressed select.

You can order through cable! The ultimate in convenience…

You do have to have an account set up with HSN, you don’t have to wait on the phone anymore.

This is great example of opening up more avenues to accept customer orders.

Keith