July 23, 2007
Sometimes Even A Guarantee Can’t Stop The Rain
Today I got rained out. The customer wanted to reschedule. I tried to tell her about my rain guarantee, but she still wanted to reschedule. Oh well you can’ t win them all.
Do you have a guarantee?
I do…since 2000 I’ve been using not one, but three guarantees. What are they? I’ll tell you in minute. First, let me tell you why you need a guarantee. Most people fear making a mistake when purchasing anything. The risk is on the customer…we know the old adage “Buyer Beware!”. A guarantee reverses the risk away from the customer, and puts it back on you. In the customers mind we have just become more appealing to do business with. In fact there is no risk on their part to do business with you.
Now, I know what you are thinking…”What if some one tries to rip me off?” SO WHAT! Dishonest people will try to rip you off no matter what. The increase in business you from the guarantee will more than offset any dishonest pinhead.
Here are my guarantees: A 7 day rain guarantee (only had it used 4 times in over 7 years), a 100% satisfaction guarantee, and an on time guarantee.
One day I realized that I would do each one of the above things if a customer asked…So why not shout it from the mountaintop.

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