Know Thy Message

What do you say to your customers…or what is your message?

Conversations that are going on in the minds of your customers are the most important things to them. They do not care how many years you have been in business, what associations you belong to, how professional your crews are….nope none of that or more. All they care about is the solutions to their problems. How can you help them solve their pressing issues. The customer is not impressed with awards, logos, equipment, or training. They only care about how clean windows make them feel, or what it gives them. You must focus on how you benefit the customer

Sometimes this can be a hard concept to accept. We want to focus on ourselves, however that is what everybody wants to do…Including your customers. Zig Ziglar always says – “If you help enough people get what they want, they will help you get what you want”.

So, what does this have to do with what to say to your customers?

Plenty…You must make a connection with your customers, or they must feel a connection to you. You make that connection by enter the conversation that is already going on the mind of your customer. And I can tell you the conversation is not how many years have you been in business, or how professional you are, or…you get the idea.

Claude Hopkins said you need to enter into the conversation already going on the mind of your customers. Your customer has an internal dialog about getting their windows cleaned. You want to find out that dialog, and what really motivates their decision. How does your market view window cleaning? Why do they get their windows cleaned? What benefit do they feel when they have clean windows? What are they looking for when a window cleaner comes into their home? What happens if they do not get their windows cleaned?

In this conversation you present yourself as the solution to their problems…do this and customers will beat a path to your door. I know I am repeating myself – but this is a very important point. Present yourself as the solution to your customers problems, and they will gravitate to you in droves!

You can become part of the conversation in your customers mind with “Window Cleaners Profit System”. Just go to http://www.windowcleanerprofits.com and find out how.