I have decided to start this off with a basic overview of my marketing beliefs.  It is best to lay this out now instead of back tracking later.  As time goes on I’ll refer back to this series. This is the foundation of Marketing gained through the teachings of great marketers like Dan Kennedy, Bill Glazer, John Carlton, Jay Abraham, Gary Halbert, Michael Masterson, and many others.  I have Hundreds of books in my personal library, which I’ve studied.  Twenty plus courses from these teachers, have attended their seminars.  I subscribe to a dozen marketing newsletters to keep on top of the latest cutting edge methods available.  I’m constantly studying everything I can get my hands on to keep the slight edge. 

You will find no theory here everything has been tested, what works stays, and what doesn’t is tossed aside.  If I talk about a marketing method, it will be from real life experience.  You will know I’ve already tested this with my own money.  I’ll also tell you about the things that don’t work, and why.  I would like to hear from you about your experiences.  If you find what I’ve shared helpful, or not…Let me know.  My goal is to help window cleaning businesses grow.  I hope you find this series eye opening.