The perfect deadline is provided courtesy of the IRS.  Over the next few days tax offices all over the country is buzzing with people trying to beat the deadline.  There is energy, excitement and tension in the air.  Why?  Because people are rushing around trying to beat the Deadline. 

Copywriter John Carlton once said one of mankind’s greatest inventions is the deadline. 

So, what does a deadline have to do with marketing?  I’m glad you asked.  A deadline will increase response to your offers and sales.

When I first started marketing my window cleaning businsess I read that a deadline was needed for my coupons.  I have to admit I was reluctant to add a deadline.  However after much persuasion one was added…6 weeks! 

Care to guess what happened?  Nothing for about 5 weeks…then the last week the phones really lit up.  Everyone who called mentioned they wanted to get in before the deadline.  Well it didn’t take long to cut the deadline in half.  And people still waited till the last week before calling to beat the deadline.

The lesson learned was to use a deadline on everything.  And to make each one short, short, short.  I now use 1-2 weeks max.

How can you use this in your Window Cleaning business?