It has been awhile since my last post.  No excuses…

Did you know that using samples is a great way to grow your business?

Yes, but you are thinking… How do I use samples in a window cleaning business??  Elementary my dear Watson, you just do it.  The best part about samples is you get to use the word FREE in your marketing.

When most people think samples they think that they should give away free window cleaning.  That is one version of samples, but not the only one.  I’ve given away free window cleaning when I first started out.  I’ve given away free window cleaning to charities as a goodwill gesture.  However I’ve not done this for several years.

But I still use samples in my marketin.  Here is a small list of samples I’ve used:

1. Free Screen cleaning - My favorite form of samples, because it makes the phones ring.
2. Free sill cleaning
3. Free window of your choice cleaned
4. Free gutter cleaning - Worked out great for the customers… Not so great for me.(Kind of gave away the store on that one!)

Samples are a great way for customers to try out your services without risk.  I first learned about samples while reading Scientific Advertising by Claude Hopkins.  I’ll give you a free copy just subscribe  to the Get a FREE copy of Scientific Advertising.

Keith