Do you know why customers leave or fail to do business with a company in the first place?

According to the Small Business Administration 68% leave because of Perception of non-caring, 14% product dissatisfaction, 9% price, 5% friend’s recommendation, 3% move, 1% Death.

68%… WOW!

There is one huge reason is lack of follow up.  Follow up is paying attention to your customers, making them feel important; you show you care about them.  Everybody likes to feel special and when you pay attention to your customers they feel special.Follow up is not difficult and you should put a plan in place to prevent the 68% form leaving.

In his blog Dan Kennedy said this about follow up:

“Because virtually nobody does a decent job with follow-up, when you do, your competitive edge is huge and automatic.”

URL: The Power Of Follow-Up

Keith