You have to wear many hats as a Window cleaning business owner. One of them is sales. Even if you have a sales person on your staff… you are still one of the companies sales reps. Many times we are the best sales rep because we know our product better than anyone else.

Mason Hipp over at Small Fuel Marketing give the 5 steps on The Path To Becoming A Sales Master. It covets the steps well, go check it out…

Congratulations to Peter Cuprak the 2008 MWoCA’s Window Cleaner of The Year!

I thought he consistantly contirbuted, and enjoyed his emails.  Thanks for your efforts Peter.

Rick Morin got 2nd place.

Kraig Dyer go 3rd place.

Everyone did a great job this year.  Looking forward to a bigger 2008.

It was exciting news that Jack Nelson announced that there are over 270 members.  I can remember the announcement that we broke 100.   Great job guys.

Keith

Hey I’m under a huge deadline for a copywriting client, but I’m taking a few seconds to write to you about something important.

Yesterday I reminded you about voting for MWCoA’s Window Cleaner of The Year. Well the polls are open from today through Saturday. I’ve already voted… Have you?

If you are a member of the MWCoA hop on over there and place your vote… If not, join real quick and you might have time to vote.

Over at the MWCOA (Master Window Cleaners of America) they are choosing their window cleaner of the year.

The three Finalist are:

Peter Cuprak
Norwich Window Cleaning

Kraig Dyer
BEE Clean Services

Rick Morin
Arizona Window Care

Good Luck to all three!

Voting starts tomorrow. Get over there to vote, if you are a member. I will… & I already have my favorite picked out!

Keith

Found a great post on Michael Cage’s Blog about positioning a business against competition.  I suggest you check it out…

Keith Goodrum

On Saturday, Dec. 15th I attended Sterling Valentine’s VIP Launch Party & Workshop. It was fun and we had a great time. The group had about 35 people in attendance. The size made it easy to network, and meet people.

One person I got to meet was Ken McArthur. He is a great guy and very gracious with his time. It was exciting to get his business advice. This is the guy who consults with many of the top marketers, and gets high praise from them. So, I paid close attention to what he had to say, and am implementing his suggestions. It would be foolish not to…

I would like to thank Ken for his time and advice.

Ken has a book coming out called “Impact: How to Get Noticed, Motivate Millions and Make a Difference in a Noisy World.” And he is giving away a free recording of him and Brendon Burchard. In the future there will be interviews with some very influential people, videos from some amazing experts, tons of great materials and news on the latest events.Go to this site below and get in on the free resources…

Free Gift From Ken

Keith

I get Ross Goldberg’s blog feed, and he made a post about Mark Joyner releasing a free blogging course.

You may or may not know that Mark Joyner is often referred to as the Godfather of Online Marketing.   So, I jumped over to his site to see what was going on.

I’m evaluating a multi-media course on blogging from the folks at Simpleology. For a while, they’re letting you snag it for free if you post about it on your blog.

It covers:

• The best blogging techniques.
• How to get traffic to your blog.
• How to turn your blog into money.

I’ll let you know what I think once I’ve had a chance to check it out. Meanwhile, go grab yours while it’s still free.

Today Ryan Healy interviewed me and posted the MP3 on his blog…

http://ryanhealy.typepad.com/copywriting/2007/11/interview-with.html

The story behind the interview is back in September He made a post saying that the 1000th comment will get an interview. And I was the 1000th comment! He emailed me to tell me the good news. I don’t remember the post at all, and thought he was kidding. But he emailed me back and said he was not joking.

Since I had already had an interview on his blog in mid October about putting his action plan to work he suggested an audio interview. I thought that would be fun, and agreed.

I’ve listened to the audio, and I think I sound nervous… It was my first interview. The last month has seen a lot of 1st for me. But I guess that’s what happens when you take start a new venture.

I’m grateful to Ryan for doing both interviews, and would probably take a bullet for him… Provided the bullet was in the pinky, or small toe!

Till next time…

Keith

P.S. I have a WSO on the warriorboard for my copywriting services. Here is the link: http://www.warriorforum.com/forum/topic.asp?TOPIC_ID=202238&

If you know anyone looking for copywriting send over.

“Let’s face it, small business owners sometimes don’t even have time to go to the bathroom, let alone market their company, service or product.” Are you marketing without a plan, and using one-off tactics, which is basically like throwing money to the wind?

From Go Big Network Blog

that perfectly describes my feelings some days.

It’s a mistake not to keep in touch with your customers. I know I’m guilty of that… especially on this blog. However my window cleaning business has suffer from inconsistent communications.

Business hums along when I’m reaching out and saying “Hi” at least once a month. However I found it hard to come up with something every month… and would let it slide when we got really busy. I would make the excuse that I was crunched for time.

Then I would be scrambling when the phones would slow down. The income was like a roller coaster. And the adrenaline was pumping at both ends… but not always for the same reason.

The problem was solved by accident one day. I was putting out a customer newsletter monthly. It was tough to write 4 pages to keep in touch with my customers. One day I tried a postcard newsletter. I was able to knock one out in about 20-30 minutes, and it was fun. The best part is I don’t feel any pressure to get it out anymore.

Hope this gives you some ideas,
Keith

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After months of hard work… I’m almost ready to release my 1st product for window cleaning marketing. It has taken longer than I expected, and I’m still 3 weeks before publication. The graphics are still being made, and I’m putting the finishing touches on the bonuses. It exciting to be close to the end… but putting it in the can looks so far away.

It’s called Window Cleaner Profits. I’ll reveal the strategies, tactics and tools the allowed me to build 3 window cleaning companies.

I have thrown up a simple sales page… with a special prepublication price. The plan is to leave this page up for a week or so… then it’s gone. I’ve included a special bonus for fast action. Go check it out:

http://www.windowcleanerprofits.com

Let me know your thoughts,

Keith