Become a welcome guest instead of an annoying pest

Today an annoying pest came into the office, and I had to get rude before he left. Here I am at the end of the day sitting at my desk. I had finished my paperwork, and was wondering what to write in the Window Cleaner Marketing Blog. Then in comes the answer…The annoying pest. You know who I’m talking about. The guy dressed in slacks, shirt, and tie carrying a large box of cheap crap.

“Hi, Beautiful day today isn’t?” said the annoying pest.

“Yes it is. ” I said.

“Which is why I brought some great deals for you today!” said the annoying pest.

“I have absolutely no interest. Thanks for stopping by Today!” I said.

“Really, cause they said next door that you would be interested.” said the annoying pest.

” ” I said. (silence)

He asked one more question, and I still did not answer. So, he turned and walked out the door.

After he left I started thinking to myself about this encounter. Why did this guy put me on the instant defensive? How come my only goal was to get him out of my office? Why was I so annoyed?

It is pretty simple when you look at what happened. This guy came through the door selling hardcore. His attitude, and actions showed he only cared about getting me to separate from my money. He instantly created a barrier of distrust. He could not give a rats ass about my needs, just his needs.

He became the annoying pest.

This is in complete contrast to how I approach prospective clients. I give customers plenty of information about myself. They get to know me before we meet. I also like to give information about the benefits they will receive having clean windows. This builds credibility. Remember what Zig Ziglar said:

“If you help enough people get what they want, you will get what you want.”

How can you make this work in your busiess?