This time of year I can feel it in the air.  What is it?

Spring!  Winter is leaving, the temps are rising and the days are getting longer.  It could only mean one thing:

Window Cleaning!  Of course window cleaning means raking in the cash.  All that pent up demand from the customers to get their windows cleaned.  This time of year I could work sun up to sun down everyday…and still turn away customers.  Does that get you excited or what?

 Of course to get that busy you need to have a back log of customers eager, ready and waiting to get on your schedule.  And once I cracked the code…it was no longer a problem for me to get and stay as busy as I wanted.

I always send out a special offer to all my past customers to fill up the schedule.  I like to give them a special incentive to call early for their window cleaning.  This is the famous CTA…also known as Call To Action.  An effective CTA’s will get the phones to ring.

All your customers know they want to get the windows cleaned…however they like most of us tend to put things off.  A Call To Action gives customers an extra reason to pick up the phone and make the appointment.  They don’t want to miss out on a good deal.  In fact most of us do not like to miss out on a good deal.  The thinking is “If I going to do it anyway…why not also get the special offer…after all it won’t last forever!” 

And that is what makes a Call To Action such an effective trigger.

How are you going to make this work in your business?