“Let’s face it, small business owners sometimes don’t even have time to go to the bathroom, let alone market their company, service or product.” Are you marketing without a plan, and using one-off tactics, which is basically like throwing money to the wind?

From Go Big Network Blog

that perfectly describes my feelings some days.

It’s a mistake not to keep in touch with your customers. I know I’m guilty of that… especially on this blog. However my window cleaning business has suffer from inconsistent communications.

Business hums along when I’m reaching out and saying “Hi” at least once a month. However I found it hard to come up with something every month… and would let it slide when we got really busy. I would make the excuse that I was crunched for time.

Then I would be scrambling when the phones would slow down. The income was like a roller coaster. And the adrenaline was pumping at both ends… but not always for the same reason.

The problem was solved by accident one day. I was putting out a customer newsletter monthly. It was tough to write 4 pages to keep in touch with my customers. One day I tried a postcard newsletter. I was able to knock one out in about 20-30 minutes, and it was fun. The best part is I don’t feel any pressure to get it out anymore.

Hope this gives you some ideas,
Keith

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