Whenever I hear window cleaners talk about ways to grow their business it’s usually focused on finding new customers. Unfortunately that is the least profitable way to grow a business.

Increase prices - Talk about raising prices can strike fear in the biggest baddest window cleaner on the block. The fear is that the customer will flip out, and not ever hire them again. So, a window cleaner will put off increasing prices… allowing inflation to eat away at their profits. The truth is you need to raise prices at least enough to maintain your standard of living. I feared raising prices, and was shocked by my customers reaction. One told me it was about time. My income went up, and nobody complained.

Increase frequency - In most cases a residential window cleaning customer will get their windows cleaned once a year. And I found that by keeping in contact with them year round I could get more to move up to 2 times a year. The benefits include; increased efficiency, less dirt on windows and higher dollars per hour. You need less customers to for the same amount of income, less marketing costs and less paperwork. You increase your profits.

Increase transaction size - There are many ways to increase transaction size at each house. Two of the best ways are screen cleaning & sill cleaning. You have to remove the screen to get to the window most of the time. So why not clean them while they are down, and make some extra money. This is a win-win situation. You are happy because you are making extra money, and the is happy because your are providing added value.

Steve Wright over at Window Washing Success Tips talks about another method in this post Gutter Cleaning Anyone? 

These three ways to grow your window cleaning business are often overlooked, or glossed over. But I have found that this can be quick and simple way to increase revenue and profits. And because you already have a relationship with your customers they are open to these because they trust you. Give these three strategies a try and watch your business grow.

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